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| Since
1983, Mark Miner’s niche has been providing PR and marketing
solutions for upscale businesses that provide high-end professional
services. He knows how to build an enduring reputation for
companies whose highly educated partner-owners are also employees
and are assets who “walk out the door every night.”
He understands the
pressures on these firms to market their services while maintaining
high billable hours, and some of the unique internal dynamics
at work that can enhance -- or otherwise obstruct -- marketing
and PR initiatives. Representative examples of Miner’s
professional service clients include:
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| Law
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Currently serves
law firms ranging from small boutique shops to one of the
nation’s 100 largest firms. |
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For some, is de facto
marketing director, coordinating all marketing and PR activities.
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For others, consults on individual
initiatives involving website development, media relations,
high quality printed materials and charitable involvement.
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From 1991 to 2002, was in-house
manager of media and PR for Buchanan Ingersoll, a top 100
US law firm. |
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| Accounting |
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Since 2007, has served
as part-time chief marketing officer for a top 15 Pittsburgh
CPA firm with offices also in Erie and Greensburg, PA. |
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Outside marketing consultant for Beaver County's
largest public accounting firms with an affiliated wealth management
firm. |
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| Financial
Services
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Outside marketing advisor for a wealth management
firm in Beaver County, involving extensive interplay with the
firm's national broker-dealer. |
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Helped develop an annual report for a Pittsburgh-based
community bank to enhance its image as a commercial lender. |
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Assisted financial advisors with a global investment
banking and brokerage provider in a direct mail strategy promoting
its SEC Rule 144 restricted stock sale compliance capability. |
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| Real Estate |
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For an international
investor group developing an upscale beachfront luxury hotel
and golf course community in Central America, provides media
relations, website and literature development services. |
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Assisted a leading regional real estate company
with its strategic brand identification, supported by website
redevelopment and media relations efforts. |
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| Healthcare |
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Counseled the physician-owner
of a medical practice to develop responses for potentially
hostile media inquiries. |
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Led strategic marketing planning for a council
of Ohio-based medical librarians seeking to raise their visibility
within their institutions. |
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| Civil Engineering |
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From 1985 to 1991, was a PR executive with Michael
Baker Corporation,
Pittsburgh's largest publicly traded civil engineering firm.
Among his major responsibilities were media relations, annual
report and magazine publishing, and investor relations. |
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| Educational Institutions |
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For a leading school district in the northwestern
Pittsburgh region, helped tell its story to the community in
preparation for construction of a new school building. |
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For a county-wide educational
trust, developed an annual report to raise public awareness,
communicate objectives and attract potential donors. |
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