Mark Miner Communications - Professional Service Firm Clients


	Professional Service Firm Dynamics


Mark Miner Communications, LLC serves as outside chief marketing officer for growing professional service firms. Since 1983, Miner's niche has been providing PR and marketing solutions for high-end professional service providers. He knows how to build an enduring reputation for businesses whose highly educated partner-owners are also employees and are assets who “walk out the door every night.” He understands the pressures on these firms to market their services while maintaining high billable hours, and some of the unique internal dynamics at work that can enhance -- or otherwise obstruct -- marketing and PR initiatives. Representative clients include:
Law
	Currently serves law firms ranging from small boutiques to one of the nation’s 100 largest.
	For some, is de facto marketing director, coordinating all marketing and PR activities.
	For others, consults on individual initiatives involving website development, media relations, high quality printed materials and charitable involvement.
	From 1991 to 2002, was in-house manager of media and PR for Buchanan Ingersoll, a top 100 US law firm.

Accounting
	Since 2007, has served as part-time chief marketing officer for a top 15 Pittsburgh CPA firm with offices also in Erie and Greensburg, PA.
	Outside marketing consultant for Beaver County's largest public accounting firms with an affiliated wealth management firm.

Financial Services
	Wealth management firm, involving extensive compliance interaction with the firm's national broker-dealer.
	Pittsburgh-based community bank, assisting with its annual report to enhance its image as a commercial lender.

Real Estate
	International investor group with U.S. marketing support for upscale beachfront luxury hotel and golf course communities in Central America
	Real estate agency with its strategic brand identification, supported by website redevelopment and media relations efforts.

Healthcare
	Physician-owner of a medical practice in developing advance responses for potentially hostile media inquiries.
	A council of Ohio-based medical librarians seeking to raise their visibility within their institutions.

Civil Engineering
	From 1985 to 1991, was a PR executive with Michael Baker Corporation, Pittsburgh's largest publicly traded civil engineering firm. Among his major responsibilities were media relations, annual report and magazine publishing, and investor relations.

Educational Institutions
	For a leading school district in the northwestern Pittsburgh region, helped tell its story to the community in preparation for construction of a new school building.
	For a county-wide educational trust, developed an annual report to raise public awareness, communicate objectives and attract potential donors.
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